If you want to secure your business identity, have commercial advantage and market position, then you need to register your trademark. It is only through registering your trademark that you can have these benefits. If you want to secure your intellectual property rights, you need to know the importance of having a trademark. With a registered trademark, you have a lot of exclusive rights that can only apply to you, the owner. Below are some of the reasons why trademark registration is very important.
You have exclusivity if you register your trademark, and this is the main benefit of doing so. IF you have a brand or logo, then you have exclusive rights to these if your trademark is registered. Since you are the official owner of your brand by virtue of your registered trademark, then nobody else can use that brand or anything similar to it of the same products. In cases of misrepresentation or breach of intellectual property rights, you have unlimited protection.
You can take legal action against a person or company who violates your trademark rights. If you register your trademark, then you have rights that nobody can violate. You can seek legal action in a federal court if a third party uses your trademark without consent.
If you have a brand that is secured by trademark registration then you have a reliable legal foundation to build the reputation of your business in the marketplace. In countries where your trademark is registered in, you can better create brand awareness. Trademark registration also increases the life span of your business which means that the trust of customers in your company also increases.
Nationwide and international priority is one important advantage of trademark registration. This priority provides trademark protection more extensively and you can get exclusive international ownership of the trademark. The priority date of the future security of our trademark will be protected if you file for trademark application. When you first use your trademark in trade that provides you with nationwide and international priority, that is the priority date, but the exception here is for companies that have filed a trademark before you.
Another advantage of trademark registration is the right to use the “R” symbol. The R symbol tells everyone that your trademark is registered and protected. Inappropriate use of the R symbol can subject anyone to legal action since only properly registered trademarks can use that symbol.
Control over your domain names and regular similar URL registrations is another benefit of trademark registration. You also improve your chances of not using similar www domain names. Trademark registration is still important even if you already have a domain name and a business name.